Our Process

Delivering fully integrated brand experiences ...

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We connect emotionally.

With our ideate, create and integrate process and cutting-edge technology we always look for ways to push the boundary to deliver unique solutions for our clients. Our team of digital experts take your wildest dreams and make them come true. Our strategists, creative designers, innovations team, and developers come together to turn your project into a one-of-a-kind experience that will ignite customers’ imagination and build brand advocacy with end-users.
iGotcha-our-process-01-ideate

Ideate.

  • Content strategy

  • Experience strategy

  • Scope assessment

  • Technology sourcing

  • Experience architecture

We begin every engagement by helping to first determine what the optimal digital experience journey could be. Then we help define the role of technology as part of that experience that will help meet business objectives. We put these goals into context by evaluating them from both the brand’s and customer’s perspective. Once a clear scope and vision are established, we help source and procure the best technology to meet these objectives and begin to shape the experience architecture.

Create.

  • Creative design

  • UX design and development

  • Motion graphics and animation

  • Software design and development

We help our clients identify current and future digital experience content needs that encompass multiple levels of engagement along the customer journey. Our creative UX design, development, and motion graphics teams specialize in creating digital signage content, mobile applications, interactive experiences, VR/AR, and other immersive experiences.

Integrate.

  • Technology procurement

  • Integration and installation

  • Proprietary CMS software

  • Network and content management

  • 24/7 support for digital experiences

We provide personalized and flexible solutions that include sourcing, procurement, and installation of video walls, LEDs, interactive kiosks, wayfinding systems, payment solutions, audience measurement technology, and much more. Our proprietary CMS allows us to deploy, schedule, and monitor content across networks. We provide a 99% uptime guarantee on our networks and offer 24/7 support and network management.

Digital experience process.

  • Conduct SWOT and communication audit
  • Conduct discovery research
  • Review discovery results and recommendations with client and gain alignment
  • Digital experience scoping phase hardware/technology scoping
  • Brief development
  • Digital experience strategy
  • Content strategy
  • Interactive experience strategy
  • Web strategy
  • Functional and technical specifications documentation
  • Information architecture (wireframes and user flow development)
  • Technology recommendations
  • Client presentations
  • Creative mood boards
  • High-level creative design
  • Full UX design (based on the approved concept)
  • Content design
  • Interface creative
  • Digital signage creative
  • Storyboards
  • VR/AR design
  • Creative presentations
  • Content management systems development and build
  • Interactive experience and web development
  • Digital signage animation and development
  • VR/AR development and animation build
  • Set-up digital staging environments.
  • Hardware and software documentation
  • Technical quality assurance testing
  • Content quality assurance testing
  • Bug repair of all technical and content issues
  • Client quality assurance testing
  • Bug repair of final technical and content issues
  • Client approval and launch
  • Procurement and installation of hardware
  • Installation of software
  • Configuration and deployment environment in iGotcha Signage
  • Ongoing content management playlisting and scheduling
  • Ongoing network monitoring
  • Remote and on-site services to ensure 99% uptime
  • Ongoing analytics reporting

Digital experience
process.

  • Conduct SWOT and communication audit
  • Conduct discovery research
  • Review discovery results and recommendations with client and gain alignment
  • Digital experience scoping phase hardware/technology scoping
  • Brief development
  • Digital experience strategy
  • Content strategy
  • Interactive experience strategy
  • Web strategy
  • Functional and technical specifications documentation
  • Information architecture (wireframes and user flow development)
  • Technology recommendations
  • Client presentations
  • Creative mood boards
  • High-level creative design
  • Full UX design (based on approved concept)
  • Content design
  • Interface creative
  • Digital signage creative
  • Storyboards
  • VR/AR design
  • Creative presentations
  • Content management systems development and build
  • Interactive experience and web development
  • Digital signage animation and development
  • VR/AR development and animation build
  • Set-up digital staging environments.
  • Hardware and software documentation
  • Technical quality assurance testing
  • Content quality assurance testing
  • Bug repair of all technical and content issues
  • Client quality assurance testing
  • Bug repair of final technical and content issues
  • Client approval and launch
  • Procurement and installation of hardware
  • Installation of software
  • Configuration and deployment environment in iGotcha Signage
  • Ongoing content management playlisting and scheduling
  • Ongoing network monitoring
  • Remote and on-site services to ensure 99% uptime
  • Ongoing analytics reporting
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