Safely deliver
integrated brand experiences.
While e-commerce is experiencing phenomenal growth, 87% of consumers still prefer shopping in stores. Fear of contracting COVID-19 has led to health and safety becoming each consumer’s primary concern that every retail brand must address. A robust Health & Wellness System for Covid-19 provides end-to-end safety for shoppers and facilitates dynamic and customizable digital advertising options for the retailer.
This pandemic has certainly fuelled a surge in online shopping. But despite consumers’ ‘needs’ overpowering ‘wants’ they still demand an in-store experience. Research by Businesswire showed that 87% of US shoppers would still prefer to shop in stores. However, what they seek as much as an immersive experience is a contactless and safe movement in and out of the store, courtesy of social distancing. While 59% of the consumers enjoyed shopping outdoors in the pre-pandemic world, fear of contraction has brought the figure down to an alarming 24%, a report by Deloitte suggested. Thus, these expectations are likely to become the new periphery for consumer experience. Furthermore, this proclivity for cleanliness is now pushing brands to carve a health and safety-driven consumer journey, especially in the retail, healthcare and hospitality sectors.
While this may appear to be a momentary deviation from ‘business as usual’, industry experts are inclined toward declaring health and safety to be a priority for both consumers and retailers in the post-pandemic era. At iGotcha, we are working rigorously to help brands navigate through this newly learned behaviour which revolves around safety, convenience and selection; as we understand this is the need of the hour. Our ‘Health & Wellness System for COVID-19’ encompasses technologies that not only activate a safety zone from the parking where a consumer arrives all the way to the back-of-store where staff manages the inventory; but also facilitates dynamic and customizable digital advertising options for brands. This allows brands across industries to communicate with their consumers consistently and effectively.
In this new normal where the world is joining hands to showcase solidarity, brands ought to bring in a gargantuan change in the way they position themselves – an entity which is driven by empathy, has a sense of purpose and prioritizes the health and safety of every individual associated with every shopping transaction that takes place. A recent survey conducted across 11 countries by Capgemini found out that 53% of the consumers are expecting their brands to lead by example and display their ‘responsible’ side in their new ways of engaging; now also at a community level. iGotcha’s creative and strategy team is currently focussing on helping brands achieve this with a robust ‘Health & Wellness System’. The Health & Wellness System Integrated Brand Experiences can help brands safely deliver integrated brand experiences.
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