Foodservice brands must capture a customer’s attention and imagination by creating engaging integrated brand experiences. Immersing customers with engaging digital experiences increase brand visibility, engagement, and creates emotional connections with customers. Connecting with customers has changed drastically, and QSR brands need to evolve.
Foodservice brands need to consider how customers will experience their brand at-home, on-the-go, and in-store. With an increased number of touchpoints outside of the in-store experience, foodservice brands need to work twice as hard to regain customer loyalty in a post-pandemic era and truly re-think the customer experience.