We created solutions that integrated into the National Bank’s aesthetic while keeping its practical and technical constraints in mind. Two entirely new digital zones were created. We also encouraged the bank to go even further by creating its own sound identity through a personalized playlist.
Sid Lee, the agency behind the new branch concept, took advantage of iGotcha’s expertise as a technology specialist. In collaboration with the bank’s marketing and architect team, we came up with the “Idea Workshop”, a space where customers are invited to get information via interactive tablets. We also delivered a technology solution that ensures secure management of the tablet data.
Additionally, we developed a “Wall of Achievements”, the focal point of new branches. An eye-catching video wall displaying various content inspires clients and passers-by. iGotcha participated in the content strategy of this innovative piece, as well as in the production of animated video capsules.